A brand is a person’s gut feeling about a product, a service or a company.

Branding is the process of creating that feeling into people’s minds.

Today's customers want more than products, more than features, more than benefits, even more than experiences. They want meaning. They want a sense of belonging. Most of the times people buy one brand over the another because they feel it reflects their personal identity or one that they wish to create.

People no longer buy brands. They join brands.

This is why we focus on creating brands that are more like tribes which are shaped by users or consumers.


Brand Vision

  • Brand Strategy & Position
  • Brand Story
  • Naming & Taglines
  • Messaging & Tone of Voice
  • Logos & Visual Identity
  • Brand Guidelines
  • Brand Look & Feel

Creative Content

  • Creative Direction
  • Print Collateral
  • Social Media Content Creation
  • Advertisment Design
  • Illustration Design

Branded Experiences

  • Website Design
  • UI/UX Design
  • eCommerce
  • Social Media
  • Packaging
  • Retail & Branded Spaces

Frequently Asked Questions.

Why branding?

A brand is not owned by the company, but by the customers who draw meaning from it. Your brand isn't what you say it is. It's what they say it is.

So if you are a company with a vision, branding is the most strategic path you can take. A 5% increase in customer loyalty can mean a 95% increase in profit.

When is the best time to start a branding process?

If you are a newly founded company, then branding is one of the firsts things you should do. This most of the times include the creation of a brand strategy, positioning, brand story, logo and visual identity design.

Why do a rebranding?

As a company communicates and is perceived through its identity, it is vital that their brand or brands are regularly reviewed to ensure they continue to reflect the current values of the company. If not, then the product or service needs to be rebranded, either to reflect a new company strategy, new products or changes in consumer focus, or in response to changing social or cultural trends.

How much will it cost me?

There is no fixed cost, each brand is unique and has different needs. If you are a startup, our advice is to spend about 5-20% of your total startup budget to the branding project. If your company is in the category of fashion or retail, then the brand is one of the most significant assets. In this case, you may need to spend 20% or more on branding. This happens because especially fashion and retail product companies have to create a much stronger sense of branding, to differentiate instantly and create a unique culture around the brands.

How much time does it take?

This depends a lot on the size of the company, the complexity of the project and the amount of people who are involved. But branding is time consuming process and it is better not to be forced, you have to take your time and get this right.

Why invest in branding?

Your brand is the cornerstone of your business. The brand helps you connect with your customers emotionally, create loyal customers and followers, therefore increase your revenue. But is doesn't only create loyal customers, it creates loyal employees. Brand gives them something to believe in, something to stand behind. It helps them understand the purpose of the organization or the business.

Can my in-house design team do it?

It's hard to answer with a yes or no. Each design team has different skills and branding is a process which definately requires an experienced team on branding. An in-house team may have a greater cultural connection, a better depth of understanding, and sometimes be less expensive. But our opinion is that branding is a highly complicated process that requires a team of brand experts, with a fresh perspective and broader skills.

Need more answers?

Contact us